We have plenty on the go but if you would like work doing then do feel free to contact us as we are still able to take on another job.

The publication is a guide to marketing and communications for small and medium-sized businesses, and is designed to help run a profitable website, and lets you into some of the many secrets the marketing professionals don’t want you to know about.

Priced at just £4.95 this guide will soon be available via our BT Tracespace Site, and will be in PDF Format. When payment is received we simply email out the E-Book to the email address you specify… see, we are even thinking about the environment too!

Make sure you keep checking back so as not to miss the official launch of this top quality publication!

If you would like to contact us then check out the details on our website at www.whiterosedesignsolutions.net

Finally, we would like to thank all our clients for their support in 2007, and wish everyone a Merry Christmas and a very Happy New Year.

Feel free to have a good look around the site, and then to contact us to see how we can help! http://www.whiterosedesignsolutions.net

I think that I’ve finally put my finger on why things are as good as they are… we offer something that very few others do! Not only do we love being able to charge nice wallet-friendly rates, but as a client you even get the chance to earn back the money you spend! How cool is that?! Now don’t get me wrong, we don’t do this just because we are nice people (although we are)! We do this because we understand that a businesses most important asset is it’s existing clients.

Just in case it hasn’t already been mentioned, you can now even pay online at our sister site http://www.whiterosedesignsolutions.bttradespace.com - it just means that the whole process is a wee bit quicker - and you can start earning the fees back pretty much immediately!

Anyway, thats enough babble for today Remember, you can pay online here and start earning your fees back pretty much immediately!

The Web Ring is also playing an important role in helping those listed to increase their success with the nets major search engine operators.

To visit the Web Ring simply click here - http://www.webring.whiterosedesignsolutions.net 

This means that you don’t have to go to the trouble of waiting for an invoice to arrive, wait until we have then received the payment and allowed it to clear before we commence work for you. Instead, make payment at the above address and within 24 hours your project will be underway! Its totally secure, and backed by BT!

Given that my job demands a huge amount of time spent on SEO I thought it only appropriate to write about these developments.

Every website is given a page rank by Search Providers, and its this page rank that determines a sites listing within the providers search pages. For example, page rank 1 would see a site appear in 1st place on a random search. However, some of the nets top Search Providers have announced that the page rank will now have several factors determining how that ranking is worked out.

The biggest threat to many sites is that the providers will be lowering the page rank of sites who sell links. For example, a site has a low page rank and so buys a link from a top performing site. This of course means disaster for many of these sites that rely heavily on selling the add space. BUT… we suspect that the page rank of those sites buying the links will also drop.

Now, the benefits of this is that smaller sites with lower or non-existent marketing budgets will get a fair play, but for those companies who rely heavily on paid links, such as referrals, it could spell the end of the line!

Of course, looking beneath the surface we are sure that the Search Providers own Pay-Per-Click systems will of course remain unaffected :-)  I guess that this will mean another step closer to total web domination!

Anyway, speculation aside, if you want to ensure you are not effected by these developments you should of course stay well away from any form of paid for advertising online. Not only will this save you money, but it will also save your site from falling into the murky depths of the web2.

Replace the time spent working on your paid referrals with some quality planning and preparation time focusing on ensuring your site is inline with proper SEO guidelines. This alone will help get your site a little higher in the ranking stakes.

There are many things you can do to help your page rank and ensure that these recent developments don’t effect YOU! If you would like help then we do of course offer a very effective SEO service. It is however worth noting that if your in the market for a new site then our web design package is a steal! A full specifically designed website that takes into account proper SEO guidelines from the outset, with a years completely FREE Virtual Webmaster service including hosting, email and regular site updated (which help to keep your site well ranked alone!), and we will even be giving you a free listing on the WRDS Web Ring… a simple site designed with SEO in mind, listing sites by content. The WRDS Web Ring doesn’t have any fancy search facility, instead its a basic layout using plain HTML… all purposefully designed with the Search Engines in mind!

Its a very simple development, but it just helps us to speed things up a bit. The online payment service will be available at http://www.whiterosedesignsolutions.bttradespace.com within the next few days.

SME’s have a major disadvantage against the multi nationals, and especially new start-ups! The disadvantage is quite simply that SME’s tend not to have the ability to pull off multi-million pound ad campaigns to push their product or brand into the homes of their target audience, and quite often they can’t even afford around the thousand pound mark, meaning that they fall behind and loose out to the multi-nationals… even though they may be hugely competitive and be able to offer a much better service!

Being a businessman myself I understand just how self-employed and/or smaller company directors look at things, especially when we are talking about new startups. There appears to be a mentality that marketing means big money, and placing advertisements here there and everywhere, splashing out a fortune in order to get the return. Well, to be fair this is a complete load of rubbish.

Don’t get me wrong, I made the exact same mistakes when I first took the leap and set up my first business, and believe me… I have never made the mistake since.

Heres the simple truth… most advertising does not work, and of the marketing methods that do work and are very effective a large proportion of them are completely free!!!!!! Yep, you heard me right! FREE!!!

Stay with me here, I’m getting to the useful stuff now…

Forget paying £100 to have you ad in the local paper… it will run once and statistically only hit around 2% of your target audience… of which very few will take the time to look at your add, with the rest throwing it away. This is common knowledge, yet companies still place ad after ad, spending up to £1k a year just on local ads that simply don’t produce the return to make them successful!

On a local level the most effective method of marketing is to stop trying to attract new customers! Yep, thats right, instead focus on your existing customers. Give them a service that will make them loyal to you. This will do two things. First, it will keep them spending their money with you and possibly increase their spend, and secondly, it will get them making referrals… they will tell other people just how amazing you are… then those people become customers and make referrals, and the process goes on. It’s possible to grow a business on customer referrals alone! Word of mouth, its a powerful tool!

Now, looking at the aspect of getting your business out of your locality and in the eyes of the public nation (and possibly world) wide… the same applies… don’t waste your hard earned cash on adverts in national media, on TV or on pay-per-click internet advertising.

The best way to reach a mass audience is with a website, and you can get that website performing exceptionally well without spending a penny on paid for advertising!

A website is the “shop window” of your business on the world wide web, and is one of the most effective methods of marketing your product or service in todays modern age. But the reason why most people stay clear is they think it will cost a fortune! Wrong! If you think about the £1k+ that you have now saved by ditching all that advertising that doesn’t work and offset that against an average cost of just £500 for a 5 page brochure website you have already saved money. And it is a saving, because having a website is guaranteed to generate interest in your business. And when I say interest I don’t just mean the odd enquiry here and there… I’m talking about exposing yourself to over 100,000 potential new clients a year… PLUS!

You don’t need an expensive flashy website that is all singing and dancing to achieve these results either, instead a simple but effective site with the right copy (information) included, and perhaps some pictures/artwork to complement is proven to do just as good a job.

The part that determines the success of the site is the effectiveness of your online marketing.. which again you don’t need to spend a penny on! Spending the time to get your SEO (Search Engine Optimization) right is key! Now SEO in itself is a big subject and I’ve already touched on that before at times so thats not for here. But understanding that a website is the tool that will help you keep up with the multi-nationals for very little cost is the most important discovery you will make!

As part of our Web Design Service we sort the SEO for you and work with you every step of the way to ensure that your online venture is as successful as possible. And our Virtual Webmaster Service removes all the stress and lack of time from your day, and replaces it with the ability for you to work ON your business rather than IN it!

If you would like further information then please do feel free to get in touch, or visit our main site at http://www.whiterosedesignsolutions.net