You probably know by now that I’m rather passionate about Search Engine Optimization. Well, recent developments in the world of Search Providers have caused quite a stir amongst the online community, and is something that is likely to effect many a website worldwide!
Given that my job demands a huge amount of time spent on SEO I thought it only appropriate to write about these developments.
Every website is given a page rank by Search Providers, and its this page rank that determines a sites listing within the providers search pages. For example, page rank 1 would see a site appear in 1st place on a random search. However, some of the nets top Search Providers have announced that the page rank will now have several factors determining how that ranking is worked out.
The biggest threat to many sites is that the providers will be lowering the page rank of sites who sell links. For example, a site has a low page rank and so buys a link from a top performing site. This of course means disaster for many of these sites that rely heavily on selling the add space. BUT… we suspect that the page rank of those sites buying the links will also drop.
Now, the benefits of this is that smaller sites with lower or non-existent marketing budgets will get a fair play, but for those companies who rely heavily on paid links, such as referrals, it could spell the end of the line!
Of course, looking beneath the surface we are sure that the Search Providers own Pay-Per-Click systems will of course remain unaffected :-) I guess that this will mean another step closer to total web domination!
Anyway, speculation aside, if you want to ensure you are not effected by these developments you should of course stay well away from any form of paid for advertising online. Not only will this save you money, but it will also save your site from falling into the murky depths of the web2.
Replace the time spent working on your paid referrals with some quality planning and preparation time focusing on ensuring your site is inline with proper SEO guidelines. This alone will help get your site a little higher in the ranking stakes.
There are many things you can do to help your page rank and ensure that these recent developments don’t effect YOU! If you would like help then we do of course offer a very effective SEO service. It is however worth noting that if your in the market for a new site then our web design package is a steal! A full specifically designed website that takes into account proper SEO guidelines from the outset, with a years completely FREE Virtual Webmaster service including hosting, email and regular site updated (which help to keep your site well ranked alone!), and we will even be giving you a free listing on the WRDS Web Ring… a simple site designed with SEO in mind, listing sites by content. The WRDS Web Ring doesn’t have any fancy search facility, instead its a basic layout using plain HTML… all purposefully designed with the Search Engines in mind!